Recruitment company, Advertising executive, Glasgow
Recruitment
The recruitment industry has four main types of agencies. Their recruiters aim to channel candidates into the hiring organizations application process. As a general rule, the agencies are paid by the companies, not the candidates. David Lord of Executive Search Information Services suggests that "...retained search is a management consulting service. Contingency recruiting is one of many forms of candidate identification, no more, no less.
The proper start to a recruitment effort is to perform a job analysis, to document the actual or intended requirement of the job to be performed. This information is captured in a job description and provides the recruitment effort with the boundaries and objectives of the search. Oftentimes a company will have job descriptions that represent a historical collection of tasks performed in the past. These job descriptions need to be reviewed or updated prior to a recruitment effort to reflect present day requirements. Starting a recruitment with an accurate job analysis and job description insures the recruitment effort starts off on a proper track for success.
Advertising
Advertising is a non-personal form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a "lazy man" routine through a loss of exercise . Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Several types of mass media are television, internet, radio, news programs, and published pictures and articles.
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization.
Glasgow
Glasgow has the largest economy in Scotland and is at the hub of the metropolitan area of West Central Scotland. The city also has the third largest GDP Per Capita in the UK, after London and Edinburgh. The city itself sustains more than 410,000 jobs in over 12,000 companies. Over 153,000 jobs were created in the city between 2000 and 2005 - a growth rate of 32%. Glasgow's annual economic growth rate of 4.4% is now second only to that of London. In 2005, over 17,000 new jobs were created, and 2006 saw private-sector investment in the city reaching £4.2 billion pounds, an increase of 22% in a single year. 55% of the residents in the Greater Glasgow area commute to the city every day. Once dominant export orientated manufacturing industries such as shipbuilding and other heavy engineering have been gradually replaced in importance by more diversified forms of economic activity.
Whilst manufacturing has declined, Glasgow's economy has seen significant relative growth of tertiary sector industries such as financial and business services, communications, biosciences, creative industries, healthcare, higher education, retail and tourism. Glasgow is now the second most popular foreign tourist destination in Scotland and its largest retail centre.
Between 1998 and 2001, the city's financial services sector grew at a rate of 30%, making considerable gains on Edinburgh, which has historically been the centre of the Scottish financial sector. Glasgow is now one of Europe's sixteen largest financial centres, with a growing number of Blue chip financial sector companies establishing significant operations or headquarters in the city.